End-to-end product ownership
Problem framing, research, journeys, interaction design, polished UI, prototyping, validation, and implementation review—connected as one product process.
Open to EMEA opportunities · Based in Istanbul
Senior product designer for EMEA product teams
I’m Basil Artemov, a senior product designer and product design lead with 10+ years of experience turning complex fintech, B2B, and enterprise requirements into products teams can ship and measure.
I’m interested in senior and lead product design roles with EMEA teams, with strong working-hour overlap across Europe, the Middle East, and Africa.
10+ years
in product design
Fintech
banking, KYC, payments
B2B & enterprise
complex product systems
Web & mobile
from discovery to delivery
Role fit
What I bring to a product team
Complex B2B and fintech UX
Regulated onboarding, KYC, payments, permissions, data-heavy operations, dashboards, and multi-step workflows where clarity reduces real business risk.
Design systems that support delivery
Reusable components, states, patterns, and decision rules that help product and engineering teams move faster without fragmenting the experience.
Cross-functional leadership
Direct collaboration with product managers, engineers, researchers, and stakeholders, including workshops, prioritization, critique, and team mentoring.
Selected evidence
Case studies with measurable outcomes
Each case connects my role and design decisions to a product or operational result—not just a gallery of final screens.
Qatar Bank · SME banking · web and mobile
Digital Onboarding & KYC
24% growth in onboarding completion and 34% fewer KYC errors
Read the case studyQatar Bank · retail and SME banking
Government Payments
38% fewer payment errors and 42% fewer support tickets
Read the case studyEnterprise HR tech · product and design leadership
Career & Recruitment Platform
124% more completed applications and 40% less manual coordination
Read the case studyEnterprise EdTech · B2B and employee experience
Corporate Learning Ecosystem
700K employees onboarded and 58% higher training completion
Read the case studyProduct thinking
How I approach decisions, systems, and delivery
Product metrics that improve design decisions
How I connect UX decisions to adoption, completion, errors, and business outcomes.
Read the articleCore UX principles for complex products
A practical approach to hierarchy, feedback, progressive disclosure, and confidence.
Read the articleAgile rituals for design teams
How product teams maintain quality while keeping delivery moving.
Read the articleAvailability
Looking for the right EMEA product team
The strongest fit is a team solving complex product problems, measuring outcomes, and treating design as part of product strategy and delivery. Role format and location details can be discussed directly.