About

Basil Artemov — product design leadership for complex digital products

I lead product design, product structure, and delivery across fintech, crypto, HR tech, and platform products, helping teams reduce chaos and improve business metrics

I help teams take product complexity off the table. That means shaping the product itself, structuring flows, aligning teams, and turning messy delivery into clear experiences that move business metrics

Over the last 10+ years, I’ve worked as a product designer, lead, and product manager across fintech, HR tech, crypto, and enterprise platforms on web and mobile products, taking responsibility for the product from concept to shipped result

What I do

I help teams structure products from messy reality into clear experiences. That includes product thinking, interface architecture, UX direction, system design, and the practical work needed to move ideas into production

Experience

I’ve worked with national-scale companies, banks, and enterprise platforms. Publicly visible case themes in this portfolio include government payments, digital onboarding and KYC, business card operations, crypto products, corporate learning systems, and recruitment platforms

How I work

My approach is calm, structured, and delivery-minded. I care about clarity in the interface, alignment inside the team, and decisions that hold up when the product scales beyond the happy path

Selected experience

A concise snapshot of teams, roles, and product domains that shaped the way I work across fintech, platforms, and large-scale digital systems

Company

NDA

Role

Product Design Lead

Period

2026

Focus

Leading a modern crypto ecosystem across wallet and platform tools while supervising the product brand direction end to end

Company

Qatar Bank

Role

Senior Product Designer

Period

2023 — 2025

Focus

SME and retail banking, government payments, onboarding, KYC, business cards

Company

NDA

Role

Senior Product Designer

Period

2023

Focus

Fintech and crypto products, wallets, exchange flows, NFT-based offerings

Company

Russian Railways

Role

Product Owner / Design Lead

Period

2019 — 2023

Focus

Career, recruitment, learning, certification, internal mobility

Company

Onpoint

Role

Design Lead

Period

2017 — 2019

Focus

Apps and pharmaceutics products

Company

Rosst Agency

Role

Senior UX/UI Designer

Period

2015 — 2017

Focus

Web products and digital brand experiences

Company

Indexis

Role

Senior UX/UI Designer

Period

2012 — 2015

Focus

Web and app interfaces for client products

I’ve had the chance to work with strong teams across very different contexts, and that range still shapes how I think about product clarity, scale, and delivery

Clients and brands

Client logo 1
Client logo 2
Client logo 3
Client logo 4
Client logo 5
Client logo 6
Client logo 7
Client logo 8
Client logo 9
Client logo 10
Client logo 11